Ioanna exploited her creative spirit and long-held passion for clothing design by studying fashion, costume design and scenography. In 2003, following the completion of her studies, Ioanna was appointed to oversee the Creative Department of the Kourbelas Knitwear company and presented her first “Ioanna Kourbela “collection. Two years later the formation of K3 Wearable Thinking company and the three new Exclusive Shops Ioanna Kourbela in Plaka introduce to the public her valuable aesthetic philosophy, her explosive potential and put her strong, singular vision on display. In 2009 alternative and commercially successful creations are re-launched forming Basic lines. In February 2011 the first menswear collection introduces a new chapter in the company’s life and triggers the opening of the first Exclusive Male Shop in Plaka. In Spring of 2013, Ioanna Kourbela delivers on her reputation sending out the strong focused White collection featuring an exclusive sur mesure line of bridal creations.
Influence is proud to be the exclusive distributor of Ioanna Kourbela and K3 Wearable Thinking in the UAE.